Nautilus announces new portfolios to fortify leadership team
27 Nov '07
4 min read
Global fitness company Nautilus Inc has announced four new appointments as part of a restructuring plan directed by Bob Falcone, the company's recently appointed President and Chief Executive Officer.
The appointments include two key marketing leaders and two general business managers who will manage product portfolios as part of an overall matrix structure driven by product profitability.
"Our restructuring requires the hiring and alignment of new talent with relevant expertise along with leveraging the excellent talent base that already resides in the company," said Falcone.
"We strongly believe that a matrix style of organization with a new emphasis on product lifecycle profitability will position us well for global growth while improving upon execution and results from our business plans."
The new appointments include two marketing experts who will help direct marketing for the company's portfolio of leading fitness brands, including the company's next generation of Bowflex direct response advertising.
Mr. James A. Heidenreich joins the company December 3 as Sr. Vice President, Global Marketing and Chief Marketing Officer, reporting to Mr. Falcone. He brings more than 15 years of brand marketing experience.
Since 2004, he was Vice President of Marketing for Riddell Sports Group Inc. (renamed Easton-Bell Sports), where sales grew nearly 70 percent and earnings nearly doubled while he was there.
Prior tothat, he was Group Vice President of Marketing for Experimental and Applied Sciences (EAS), the largest U.S. independent sports nutrition company.
He also served as Director of New Business Development and Director of Marketing and Specialty Product Sales for Brunswick Bicycle Division, and as Brand and Market Research Manager for Outboard Marine Corporation. Heidenreich has an M.B.A. in Market Research from the University of Oregon.
The company also appointed Mr. Aaron Brotherton as Director, Direct Response TV and Creative Development, beginning December 10 and reporting to Heidenreich.
20240620103915.png)
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
