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R/GA designs L'Oreal Paris website
06 Dec '07
4 min read
Customers looking for comprehensive and personalized beauty inspiration, information, and expert advice can find it all at one destination.
The new site, designed by digital agency R/GA, boasts a glamorous, contemporary look and dynamic interactive features such as the expert diagnostic tool that serves up personalized beauty recommendations.
It also spotlights the brand's celebrity spokespeople, top industry professionals, and products across all beauty categories. No other beauty brand offers such an inclusive product line or comprehensive website for all four categories skincare, haircare, haircolor, and cosmetics.
At the heart of the site is the L'Oreal Paris proprietary "Can I Help You?" feature, the industry's most extensive and sophisticated diagnostic tool. This interactive feature helps customers make truly informed product decisions and gives them customized beauty solutions developed by famed L'Oreal Paris experts like Christophe Robin, Dr. Lydia Evans, and Collier Strong.
More than a simple questionnaire or complicated form, this tool prompts users to answer a series of questions, guided by videos of L'Oreal Paris experts. Once the questions are completed, a complex algorithm determines a customized solution from thousands of possibilities.
Other relevant content is presented as well, including educational video tutorials and expert tips. For example, someone wishing to color their hair red is given a "dream color," along with other top color choices, plus tips, how-to's and tricks on achieving and maintaining their desired color.
"We're thrilled to be able to offer our customers the opportunity to interact with the brand," says Carol Hamilton, president, L'Oreal Paris. "From our products and celebrity spokespeople to our influential beauty experts, our new website makes it very easy for customers to find the products they love and new ones to try, with expert guidance, education, and customization."
The new site, designed by digital agency R/GA, boasts a glamorous, contemporary look and dynamic interactive features such as the expert diagnostic tool that serves up personalized beauty recommendations.
It also spotlights the brand's celebrity spokespeople, top industry professionals, and products across all beauty categories. No other beauty brand offers such an inclusive product line or comprehensive website for all four categories skincare, haircare, haircolor, and cosmetics.
At the heart of the site is the L'Oreal Paris proprietary "Can I Help You?" feature, the industry's most extensive and sophisticated diagnostic tool. This interactive feature helps customers make truly informed product decisions and gives them customized beauty solutions developed by famed L'Oreal Paris experts like Christophe Robin, Dr. Lydia Evans, and Collier Strong.
More than a simple questionnaire or complicated form, this tool prompts users to answer a series of questions, guided by videos of L'Oreal Paris experts. Once the questions are completed, a complex algorithm determines a customized solution from thousands of possibilities.
Other relevant content is presented as well, including educational video tutorials and expert tips. For example, someone wishing to color their hair red is given a "dream color," along with other top color choices, plus tips, how-to's and tricks on achieving and maintaining their desired color.
"We're thrilled to be able to offer our customers the opportunity to interact with the brand," says Carol Hamilton, president, L'Oreal Paris. "From our products and celebrity spokespeople to our influential beauty experts, our new website makes it very easy for customers to find the products they love and new ones to try, with expert guidance, education, and customization."
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