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1 million $ for a Geneva Grand Prix!
10 Dec '07
2 min read
Two years after carrying off the 'Prix du Design' award for its Big Bang during the Grand Prix de l'Horlogerie de Genève, Hublot has been rewarded this evening in the category
'Jewellery Watch' for the stunning invisible setting of the watch named '1 Million $ BB'.
A million dollars to make the material invisible to the point of not knowing whether the watch is made of red, yellow or white gold. All you see is an iceberg of diamonds!
This evening, before an audience of personalities from the watchmaking world, the Grand Prix de l'Horlogerie de Genève revealed the winners: Hublot was named as the winner in the category of jewellery watches!
The jury and the general public appreciated the extraordinary setting on a Big Bang watch case, the unique performance that only a total fusion between the hand of man and micro-mechanical tools can achieve.
The overall angles and lines of the design of the Big Bang are not necessarily thought suitable as a setting for jewels, let alone for invisible setting! The challenge for this creation was taken up thanks to the creativity, ingenuity, savoir-faire and a moment of folly by its designers. They dreamed about it, and then they did it. Already rewarded when they discovered the sublime beauty of the completed piece, now they are doubly rewarded!
Jean-Claude Biver speaks of invisible visibility when he uses these words: 'When each element is mastered in its own right and coherent with the element alongside, this is invisible from the exterior but creates a vibration of harmony which is visible and evokes a reaction from those who see it'.
'Jewellery Watch' for the stunning invisible setting of the watch named '1 Million $ BB'.
A million dollars to make the material invisible to the point of not knowing whether the watch is made of red, yellow or white gold. All you see is an iceberg of diamonds!
This evening, before an audience of personalities from the watchmaking world, the Grand Prix de l'Horlogerie de Genève revealed the winners: Hublot was named as the winner in the category of jewellery watches!
The jury and the general public appreciated the extraordinary setting on a Big Bang watch case, the unique performance that only a total fusion between the hand of man and micro-mechanical tools can achieve.
The overall angles and lines of the design of the Big Bang are not necessarily thought suitable as a setting for jewels, let alone for invisible setting! The challenge for this creation was taken up thanks to the creativity, ingenuity, savoir-faire and a moment of folly by its designers. They dreamed about it, and then they did it. Already rewarded when they discovered the sublime beauty of the completed piece, now they are doubly rewarded!
Jean-Claude Biver speaks of invisible visibility when he uses these words: 'When each element is mastered in its own right and coherent with the element alongside, this is invisible from the exterior but creates a vibration of harmony which is visible and evokes a reaction from those who see it'.
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