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Zale Corp & Knot Inc seal multi-platform marketing partnership

07 Sep '05

3 min read

"They are thrilled to team up with Zale Corporation on an exclusive marketing alliance that connects its powerful jewelry brands to our loyal audience of brides and grooms who are in the market for bridal luxury goods," said David Liu, Co Founder and CEO of The Knot Inc "They look forward to launching Zale's program which promises to deliver topnotch service and trends to users online, offline and through our broadcast vehicles on TheKnot.com."

"They are very excited to be working with The Knot on this new marketing initiative," commented Bernard Sensale, Senior Vice President of Marketing for Zale Corporation. " Partnership with The Knot gives us the ability to increase online presence and expand our bridal business through the establishment of new customer relationships."

The Knot Inc is a leading lifestage media and services company. The Company's flagship brand, The Knot, is the nation's leading wedding resource that reaches over 1 million engaged couples each year through the Web, newsstands, bookstores, national television and more. Its award-winning website, TheKnot.com, is the most-trafficked online wedding destination. The Knot Inc is based in New York and has several other offices across the country.

Zale Corporation is North America's largest specialty retailer of fine jewelry operating approximately 2,345 retail locations throughout the United States, Canada and Puerto Rico, as well as online.

Zale Corporation's brands include Zales Jewelers, Zales Outlet, Gordon's Jewelers, Bailey Banks & Biddle Fine Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda.

Zale Corporation

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