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Sharkah Chakra launches hand-woven A/W collection in UK

15 Dec '07

3 min read

Sharkah Chakra - Craft
The dyeing process used by Sharkah Chakra is 100% natural. Using certified organic Fairtrade cotton sourced from Africa, the yarn is woven by hand in India on traditional wooden selvedge looms, and taken to Italy to be laundered and finished by the original denim masters.

Dyeing
The dyeing process begins by extracting leaves from the indigo plant which are then fermented to make natural indigo dye. The cotton is formed into hanks - a unit of yarn or twine in a coiled form - which are dipped into the dye and left out to dry under the open Indian sky. This is repeated up to thirty times to achieve an intense pure blue colour, characteristic of Sharkah Chakra denim.

Weaving
The denim cloth Sharkah Chakra produces is the very first of its kind to be woven completely by hand, giving it natural irregularities and character, which in turn gives each pair of jeans a personal touch. Using a premium extract of cotton, coupled with pure indigo dye, Sharkah Chakra has pioneered luxuriously soft denim which does not require lycra for comfort or form.

Finishing
Sharkah Chakra jeans are laundered at a leading Italian finishing house that works alongside the world's top denim brands. Inspired by Sara's journey, the laundry will use the least harmful chemicals possible in the finishing process in order to be respectful of the pure loomstate cloth.

Each pair of Sharkah Chakra jeanshas an embossed 9ct gold rivet made from part recycled gold which guarantees the authenticity of the brand. The rivet confirms that the denim is made from 100% organic Fairtrade cotton, is dyed using 100% natural indigo, is hand-woven and reinforces the symbol of the individuals whose hands have made them.

Sharkah Chakra

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