Edelman, a global communications firm centered around public relations, has more than 48 offices in North America, Europe, Latin America and Asia Pacific. Edelman's Dallas office serves as the headquarters for its Southwest region with another office in Austin. Edelman Southwest's core practice areas include consumer, corporate communications/reputation management, public affairs, crisis & issues management and technology/telecom.
“With the increasing competition from other youth consumer-driven companies, Heelys recognized the need for an aggressive public relations and branding campaign to strengthen its position as an innovative leader in the sports footwear industry,” said Teresa Henderson, executive vice president and regional general manager, Edelman Southwest.
“Our industry knowledge and experience combined with our philosophy to provide exceptional client service were the determining factors for winning the business. This win is a testament to Edelman's strategic approach to strengthening our core practice areas.”