News Flash

Pantene - 'Exclusive Hair Sponsor' of NY Olympus Fashion Week

10 Sep '05

3 min read

New York's Olympus Fashion Week announced that it has selected Pantene as the Exclusive Hair Sponsor.

First there was the Pucci scarf, then the Botkier handbag, but this season the most talked about accessory is easy to achieve and won't break your bank - it's stylishly healthy hair! Pantene, as the "Exclusive Hair Sponsor" of New York's Olympus Fashion Week, will bring the season's hottest styles and hair trends to women everywhere.

"As the fashion industry's premier event, Olympus New York (NY) Fashion Week is revered for dramatically shaping beauty and fashion trends," stated Rick Hasselbeck, Associate Marketing Director for Pantene. "Pantene is proud to have been tapped to be a sponsor by such a respected style property."

Fashion Week a Reality for Lucky Winners
Pantene is making the excitement of the runways at Olympus Fashion Week a reality for a lucky few:

From September 1, 2005 to January 5, 2006, Pantene is holding a national sweepstakes for the chance to win a VIP trip to New York's Olympus Fashion Week in February 2006. One grand prize winner will receive exclusive tickets and VIP access to a Pantene runway show, as well as a three day, two night trip to New York for themselves and two guests including airfare, hotel and spending money.

Starting September 1, working hair stylists are invited to enter Pantene's national styling competition. One grand prize winner will win the opportunity to work with some of the industry's hottest stylists at New York's Olympus Fashion Week in February 2006 and will also receive exclusive tickets and VIP access to a Pantene runway show. Pantene will fly the winner and one guest to New York, and provide hotel accommodations and spending money.

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