Staffaroni to serve as Executive Consultant to Heelys
02 Feb '08
3 min read
Also new to Heelys' executive management team is Don Carroll, who joined the company on January 2, 2008 as Senior Vice President of Marketing.
Carroll brings 20 years of marketing and product development experience to Heelys. Since 2006, he has co-owned Vector2Group, a Dallas-based management consulting firm.
Previously, Carroll spent eight years at RadioShack Corporation where he ultimately served as the organization's first Chief Marketing and Brand Officer.
His experience also includes six years with Ogilvy and Mather, a leading international advertising, marketing and public relations firm.
Heelys executive leadership additions underscore the company's long-term strategic brand initiative to position Heelys as the global leader in youth footwear and innovator in healthy lifestyle products for active youth.
In early January 2008, Heelys opened a representative office in Qingdao, China, which is the first Heelys-owned operation outside of the U.S.
Heelys is internationally distributed in over 70 countries. The company's footwear and apparel is available in more than 10,000 retail and sporting goods stores in the U.S. and in Canada, Latin America, South America, Europe, Asia Pacific and the Middle East.