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Phillips-Van Heusen's Arrow Woman makes a debut

26 Sep '05

3 min read

Phillips–Van Heusen Corporation's company Arrow presents a singularly unique offering: A brand new line of formal and work wear for women.

A new label to bring sophistication at work

Arrow has gone to great lengths to profile the contemporary Indian working-woman.

The Arrow Woman is in full control of her life and career. She is a valued member of senior management and comfortable with balancing both home and work. She knows her Chablis from her Chanel. And moves with effortless ease from excel sheets to elegant cocktails. Globally traveled, whatever she does is with sophistication and taste. And that includes her sense of dress!!

For her, Arrow presents a wardrobe that features a range of structured shirts and blouses in stripes, patterns and floral prints in fabrics that wear well and look great all day. Combined with this are - elegant formal pants in classic colours and comfortable fits with contemporary detailing.

Elaborating on Arrow's way in to Woman's Wear, Darshan Mehta, President Arvind Brands says that at Arvind, they believe that the contemporary Indian woman more than merits a line of attire all her own. A distinctive range that's created around her, keeping in mind her specific needs. Arrow - with its unique understanding of workplace etiquette - is perfectly positioned to do this. And Arrow Woman brings to the table a level of choice and sophistication that's unrivaled.

Elegant formal pants in classic colours and comfortable fits with contemporary detailing describe the trouser range and are priced from Rs.1095/- onwards. Made from PV, PV Lycra, Cotton, Stripes, texture & solid. Good fall, softer feel. Colors are black, khaki, olive, stone

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