Giorgio Armani & Reebok announce new global alliance
18 Jan '10
2 min read
Giorgio Armani S.p.A. and Reebok International Ltd. have announced a multi-year global alliance to create a special collection, combining active style with sport and technology – EA7 and Emporio Armani labels, with their sporty and sexy lines, team up with Reebok's innovation and technologies, resulting in the ultimate activewear concept.
The collection is infused with Reebok's sporting DNA and its unique fitness and training heritage, within the contemporary vision of one of the world's leading fashion designers.
Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide, starting from July 2010.
"Today sportswear and active wear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy. As with all my collaborations, I am delighted to be working with experts in their field," said Giorgio Armani.
“This collaboration offers a new perspective for the design-minded, fashion conscious, active consumer. The global style credentials of the Emporio Armani EA7 brand, combined with Reebok's fitness and training heritage, and focus going forward, fit together perfectly to provide a compelling new offering in the global sports-style marketplace,” said Uli Becker, President, Reebok International.
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