News Flash

SIXTY DAYS, the new place to be for real time fashion

18 Apr '11

2 min read

With the increase of mid-season, crew or capsule collections as well as limited editions, the purchasing pace has turned up these last 10 years. Last January, the trade show organisers of EUROVET and WSN DEVELOPPEMENT announced they were joining forces to launch SIXTY DAYS, a professional and independent trade show devoted to short-term purchases.

Thanks to this new meeting point, buyers visiting the fashion trade shows at Porte de Versailles will be able to enhance their long-term orders with small and creative seasonal collections enjoying a true brand image. SIXTY DAYS will be held at Paris - Porte de Versailles – Hall – 3 from Sept 3-6, 2011.

An Additional Service

Short-term purchases now represent 30% of the needs and this market share is constantly growing.* To face the success of chain stores whose secret lies in the very fast and frantic renewal of collections, retailers have to be in line with these mid-season shifts to draw the attention of buyers and remain competitive. To answer these needs and react to the season's hits that might not have been anticipated, SIXTY DAYS has developed the “Just in time” concept: the right product at the right time with extra-fast delivery. The name of the trade show refers to the average stock renewal frequency, now close to 60 days.

Fast but High-Quality and Creative

“Fast Fashion” is synonymous for eccentricity, creativity and quality. It also takes into account the concept of brand image. SIXTY DAYS is giving retailers the opportunity to enhance their offer with limited creative series to meet the expectations of well-informed, and fashion-aware consumers, who no longer make seasonal purchases. The trade-show offer is selective and rich, with no compromises made on style.

The 100 brands exhibiting will mostly be European and focus on women's, men's and kids' apparel, as well as accessories. An opportunity for retailers to avoid the chain-store-standardization, to secure the loyalty of customers who are often volatile or versatile, and spread the cash flow while managing the stocks in the best possible way.

Business & Consulting

On top of the business aspect, SIXTY DAYS will also position itself as a consulting platform for buyers and brands. To help them, the event will also feature debates and talks on various themes related to the industry of retail.

SIXTY DAYS

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