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Oakley launches 512MB version of THUMP digital music eyewear

01
Jun '05
The fusion of art and science company Oakley Inc announced the addition of a 512MB version to its highly successful OAKLEY THUMP line of digital music eyewear and a new frame and lens color combination for the 256MB model.

The upgraded OAKLEY THUMP, which is available for immediate delivery beginning June 1, effectively doubles the amount of available memory ensuring ample storage for up to 120 songs (digital music only) or a combination of music and data.

"Creating the world's first digital audio eyewear was just the first step," said Oakley President Colin Baden. "Our brand is synonymous with innovation, and we are raising the bar once again by doubling the storage capacity of OAKLEY THUMP.

New color and lens options will give customers an even wider range of choices for personalizing the look and tailoring the optical performance for specific environments."

"The benefits of OAKLEY THUMP are unrivaled," Baden continued. "No other portable music player eliminates dangling wires by integrating a state-of-the-art digital audio system into the lightweight architecture of patented optical technology. Even though nothing comes close to offering the freedom of this unique invention, we are sharpening our competitive edge by doubling the storage capacity but keeping the same price point for non-polarized versions," Baden concluded.

With no cords or bulky player to get in the way, OAKLEY THUMP reinvents the concept of portable music players by offering unprecedented freedom to the listener allowing listeners to enjoy their music in places where tethered players can be cumbersome or even dangerous.


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