LVMH & Central Saint Martins launch Maison/0 for regenerative luxury

The partnership is based on 5 pillars, said LVMH in a press release. The first pillar is LVMH scholarships that will support creative and environmentally-engaged artists, designers and makers. The second pillar is R&D for biodiversity, circularity and transparency, in line with the LVMH environmental strategy, LIFE 360. Maison/0 becomes a creative platform for all students looking for solutions in terms of innovative processes and materials.

The third pillar is a disrupting curriculum across disciplines. As part of these new creative curricula for a regenerative future, professor Carole Collet, director of Maison/0, is designing a new course for 2022, MA Regenerative Design. Regarding the fourth pillar, Maison/0 is embedding creative collaboration between students, graduates and LVMH through student and graduate-led engagement. Projects will generate ideas to address the climate and biodiversity emergency and shared challenges.

Finally, the Maison/0 Awards: the ‘Green Trail’ highlights the best nature-positive graduating projects across design disciplines and for 2021, ‘This Earth Awards’ celebrate the power of artistic practice to advocate for nature with the Art Programme.

“The thirst for transmission is at the core of our HR philosophy, and at the heart of our success as a Group. The new phase of our partnership enhances our continuous commitment to support students, especially in the current situation, and to pass down our knowledge and savoir-faire to new generations,” said Chantal Gaemperle, LVMH executive vice president human resources and synergies, in the release.

Maison/0 will foster regenerative practices across disciplines to preserve biodiversity and support creators in their environmental approach. This is a fundamental source of inspiration, notes Antoine Arnault, image and environment, LVMH: “All of our products come from the environment. This is why it is crucial for a Group such as ours to lay the foundations for a new form of regenerative luxury, a new alliance between creativity and nature. This is the objective of LVMH’s environmental strategy, LIFE 360. Our Maisons – like the Central Saint Martins students – do not see respect for the environment as a constraint, but on the contrary, as a lever for creativity.”

The LVMH-Central Saint Martins partnership builds bridges between the professional and academic worlds to inspire and educate tomorrow’s young talent about sustainable development in the luxury industry, the release said.

Fibre2Fashion News Desk (KD)