Home / Knowledge / News / Fashion / 'Traditional designs of Assam are rich in storytelling'
'Traditional designs of Assam are rich in storytelling'
15
Mar '17
Sanjukta Dutta and Preity Zinta at Lakme Fashion Week 2017. Courtesy: Sanjukta
Sanjukta Dutta and Preity Zinta at Lakme Fashion Week 2017. Courtesy: Sanjukta's Studio
Clothing is not just a piece of cloth but an integral part of the wearer’s identity, according to fashion designer Sanjukta Dutta who loves playing with colours and designs. She draws influence from bandhej, leheria and digital prints. She believes that traditional designs of Assam are rich in their storytelling and presents them in a contemporary fashion.

Dutta recently made her solo debut at the Lakme Fashion Week 2017 and presented her collection comprising mekhela chador as well as other occasionwear like sarees and lehenga-cholis made of Assamese silk.

"My collection saw a balance of infused traditional Assamese motifs on the graceful mekhela chador. I introduced sarees and lehenga-cholis made from Assamese silk. The vibrancy of the Bodo and Miri communities created a unique canvas through different flower and traditional motifs. My collection reflected a lively ethos," Dutta told Fibre2Fashion in an exclusive interview.

Talking about mekhela chador, the traditional Assamese dress, she said, "Every mekhela chador is unique, customised and hand-crafted by a select bunch of specialised mekhela chador artisans whose craft almost went extinct. The materials are locally produced from a particular type of silkworm found only in one village in Assam. Each piece goes through a rigorous 45-day production cycle before it can tell the story that the beautiful woman draping it, wants it to."

The weavers who weave the mekhela chador had begun to fall prey to the machinations of demand and supply, said Dutta while speaking about the problems faced by them. She said that cost advantage of China drew a large portion of the muga industry out of Assam and better financial opportunities in other areas slowly began to draw artisans away.

"One factor I had to battle with while trying to revive this industry was to get these artisans back. Today, I support over a hundred families of artisans, covering aspects like education, medical costs, lodging and boarding, besides competitive salaries. The benefits are showing.  Even after giving them these facilities, we are making healthy profits which we re-invest to get more artisans back," concluded Dutta. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India


Interviews View All

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search