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Actor Rohit Roy to float his clothing line on Styched

Jun '20
Pic: Styched
Pic: Styched
What: Styched, a fast-fashion youth brand, has entered into an exclusive partnership with Rohit Roy to launch his youth fashion line through Styched Life.
Who: Rohit Roy is a popular bollywood actor and TV personality
Collection: The collection consists of a quirky and fresh assemblage of his trademark dialogues like “Ay Ganpat Chal Daaru La" from Shootout at Lokhandwala and “Touching Feeling re" from Kaabil, while also having an interesting range of inspirational apparel around Fitness and Grunge motorcycling.
USP: Styched Life is focusing on promoting Indian talents and artists, with a unique production & design to delivery approach.The collection aims to strike a chord with age group 18-35.
Available: Online on styched.in 
Bytes: “Extremely chuffed to join hands with Styched to launch my own clothing line starting with a collection of T-shirts to make your summers brighter and cooler! This has been a dream of mine for a while which now sees fruition,”Rohit Roy, an Indian television and film actor said. 
“This is an exciting and significant partnership for us. We are translating the persona of the celeb into his fashion line and offering a great choice for fans and enthusiasts with Rohit Roy+Styched launch. We will continue to serve customers and increase the range further,” Durga Dash, COO at Styched, said.
About the brand: Styched Life has tie-ups with more than 100 renowned artists, celebrities and rock bands of India ranging from Underground Authority, PETA, Baba Sehgal to name a few.
About the company: Styched, a designed expertise brand was started by fashion enthusiasts, who have been in the fashion e-commerce business for most of their career. IIT Kharagpur & ISB grads, the founders, have been associated with brands like Jabong, Amazon, Food panda, to name a few, at leadership positions. Started in February 2019, Styched uses artificial intelligence and machine learning to enable e-commerce without incurring the losses common to most e-commerce brands.

Fibre2Fashion News Desk (JL)

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June 2021

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