Company: Promperu

Location: Wangfujing Shopping Centre, Beijing

USP: The store is dedicated to garments and accessories made with fibre of Andean camelid.

Product profile: The store contains high-end clothing and alpaca accessories made in Peru. It also offers apparels from six companies viz. Anntarah, Kero Design, Kuna, Alpaca Sun, Portico and Sumy Kujon.

Target consumers: People from 30 to 50 years old, with high purchasing power, who see alpaca wool products as a symbol of their social status.

Export destinations: 64 countries including China, US, Italy, Norway and the UK

About Alpaca del Peru: It is a sectoral brand, launched in November 2014, which aims to position the alpaca fibre in the high-end market across the globe.

Fibre2Fashion News Desk – India