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Amazon India launches Weavesmart on its marketplace
04
May '18
Courtesy: Photo by Fancycrave from Pexels
Courtesy: Photo by Fancycrave from Pexels
Amazon India has announced the launch of Weavesmart, the largest e-commerce store for handlooms in India and an e-marketing partner for the ministry of textiles for promoting India handloom brand and handloom mark products, on its marketplace. Amazon India intends to help weavers reach millions of customers across India and in turn help in empowering them.

Through this alliance, handloom & handcrafted products by weavers from various parts of the country associated with Weavesmart will now be available to millions of Amazon customers across India.

"Indian weavers produce some of the finest handloom and handcrafted products which have always found resonance with shoppers across the country. Weavesmart was launched with the objective to bring together the weaving community and buyers and provide a platform to showcase authentic and beautifully handcrafted products created with a lot of passion and hard work by the weavers and artisans. We are delighted to partner with Amazon India as this launch helps to achieve this objective. It will provide the weavers with the opportunity to reach out to millions of Amazon.in customers and expand their sales," Nishita Manne, CEO, Weavesmart, said.

Weavesmart brings quality and vibrant weaves such as handloom & handcrafted sarees, dress materials, dupattas, accessories and home & living products from handloom clusters belonging to the smallest of villages in India. Helping the weavers to display their creativity on a large scale, Weavesmart today has more than 3,000 weavers in its network and more than 20,000 products.

"In line with our vision to transform the way India buys and sells, Amazon India has been continuously working towards enabling more and more sellers, weavers and artisans to embrace online selling and scale greater heights. Our partnership with Weavesmart is another key step towards our constant endeavor which is aligned with the government’s ‘Make in India’ and ‘Digital India’ initiatives. With our experience and deep understanding of customers across the country, this launch will help provide a wider reach for these products which in-turn will have a positive impact in the lives of the weavers associated with Weavesmart. We are happy to support Weavesmart and offer them the most comprehensive suite of seller services and requisite tools in this digital journey," said Gopal Pillai, director & GM, Seller Services, Amazon India.

All products listed by artisans and weavers are available through the ‘Handloom & Handicraft’ store on Amazon.in. Launched in 2016, the store aims at bringing the rich Indian heritage of handicrafts and handlooms to Indian consumers’ doorsteps. The store has enabled craftsmen from across India to come on Amazon.in from across categories such as sarees, jewelry, handbags, shoes and more. Amazon.in has partnered with various government bodies such as DC Handlooms and Gujrat Tribal Development Dept. to onboard 1100+ weavers/cooperatives/artisans in 11 states through 35+ workshops impacting upwards of 1.5 lakh weaver and artisan households. (RR)

Fibre2Fashion News Desk – India


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