;
Home / Knowledge / News / Fashion / Amazon India launches Weavesmart on its marketplace
Amazon India launches Weavesmart on its marketplace
04
May '18
Courtesy: Photo by Fancycrave from Pexels
Courtesy: Photo by Fancycrave from Pexels
Amazon India has announced the launch of Weavesmart, the largest e-commerce store for handlooms in India and an e-marketing partner for the ministry of textiles for promoting India handloom brand and handloom mark products, on its marketplace. Amazon India intends to help weavers reach millions of customers across India and in turn help in empowering them.

Through this alliance, handloom & handcrafted products by weavers from various parts of the country associated with Weavesmart will now be available to millions of Amazon customers across India.

"Indian weavers produce some of the finest handloom and handcrafted products which have always found resonance with shoppers across the country. Weavesmart was launched with the objective to bring together the weaving community and buyers and provide a platform to showcase authentic and beautifully handcrafted products created with a lot of passion and hard work by the weavers and artisans. We are delighted to partner with Amazon India as this launch helps to achieve this objective. It will provide the weavers with the opportunity to reach out to millions of Amazon.in customers and expand their sales," Nishita Manne, CEO, Weavesmart, said.

Weavesmart brings quality and vibrant weaves such as handloom & handcrafted sarees, dress materials, dupattas, accessories and home & living products from handloom clusters belonging to the smallest of villages in India. Helping the weavers to display their creativity on a large scale, Weavesmart today has more than 3,000 weavers in its network and more than 20,000 products.

"In line with our vision to transform the way India buys and sells, Amazon India has been continuously working towards enabling more and more sellers, weavers and artisans to embrace online selling and scale greater heights. Our partnership with Weavesmart is another key step towards our constant endeavor which is aligned with the government’s ‘Make in India’ and ‘Digital India’ initiatives. With our experience and deep understanding of customers across the country, this launch will help provide a wider reach for these products which in-turn will have a positive impact in the lives of the weavers associated with Weavesmart. We are happy to support Weavesmart and offer them the most comprehensive suite of seller services and requisite tools in this digital journey," said Gopal Pillai, director & GM, Seller Services, Amazon India.

All products listed by artisans and weavers are available through the ‘Handloom & Handicraft’ store on Amazon.in. Launched in 2016, the store aims at bringing the rich Indian heritage of handicrafts and handlooms to Indian consumers’ doorsteps. The store has enabled craftsmen from across India to come on Amazon.in from across categories such as sarees, jewelry, handbags, shoes and more. Amazon.in has partnered with various government bodies such as DC Handlooms and Gujrat Tribal Development Dept. to onboard 1100+ weavers/cooperatives/artisans in 11 states through 35+ workshops impacting upwards of 1.5 lakh weaver and artisan households. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Global Fashion Agenda

Apparel/Garments | On 23rd Jan 2019

Global Fashion Agenda releases CEO Agenda 2019

Highlighting the urgency of combating climate change, non-profit...

USTR aims for more balanced trade in US-EU trade talks

Textiles | On 23rd Jan 2019

USTR aims for more balanced trade in US-EU trade talks

In negotiations for a trade agreement with the European Union (EU),...

Courtesy: Ayotunde Oguntoyinbo/SMART

Textiles | On 23rd Jan 2019

EU lacks sufficiently stringent regulations: SMART

Despite the European Union (EU) having a wide range of...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search