>>
Home / Knowledge / News / Fashion / American fast fashion brand Forever 21 to return to China soon

American fast fashion brand Forever 21 to return to China soon

05
Aug '21
Pic: JHVEPhoto / Shutterstock.com
Pic: JHVEPhoto / Shutterstock.com
American fast fashion brand Forever 21 is planning to return to China, after exiting the country in 2019, according to a post on the company’s official Weibo account. The company has authorised Lasonic Limited Xusheng Co. Ltd and its subsidiary, Xusheng Electrical (Shenzhen) Co., Ltd to be responsible for the brand’s business in the Asian country.

The brand is currently available in China on some e-retail platforms such as Vipshop and Pinduoduo, as per a report by the Business of Fashion.

The company is planning to open new stores across China as well as roll out its products on e-commerce channels in the country, it said in the post.

The latest comeback will be the third time Forever 21 enters China after a brief stint in 2008 and another in 2011, which ended with the brand exiting the country in 2019.

Forever 21 had filed for bankruptcy in September 2019 and was acquired by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, in Feb 2020.

The brand also made a comeback to the UK and other European nations through localised online stores in June last year.

Fibre2Fashion News Desk (KD)


Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Henry Krause,

Henry Krause

<font color="#333333" face="Arial, sans-serif">Polygiene is a market...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Sujata & Taniya Biswas, Suta

Sujata & Taniya Biswas
Suta

Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Splash
Reiter India Private Limited
Sportswear Company Spa
Aquarelle Clothing Limited
Tchibo GmbH
Sportmaster Ltd.
IDH – The Sustainable Trade Initiative
Groz-Beckert East Asia LLP
BIMBA ;& LOLA SL
Hirdaramani International Export Private Limited
Calvin Klein
Helly Hansen Far East Ltd
Rayonese Textile Inc., Division de Culp Inc.
Puma
Brandix Lanka Limited
Gokaldas Exports Limited
Gloria Jeans
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Permoda(Koaj/Armi/Pronto/Bkul)
Eastman Chemical Company
Decathlon
Green Fibre
Arvind Limited
KIABI
Guess Europe Sagl,
J ;& P Coats
Lifestyle
SHAHI Exports Pvt Ltd
Target Corporation (MN)
The LYCRA Company Singapore  Pte. Ltd
Truetzschler India Private Limited
Tory Burch Hong Kong Ltd
Asos
Seasalt Limited
Phong Phu international JSC (PPJ)
Tommy Hilfiger
Esprit Europe Services GmbH
Chori Company Limited
SYNERGIES HONG KONG LIMITED
Babyshop
Bluestem Global Sourcing Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Lululemon Athletica Inc
John Varvatos
Recron Polyester from Reliance Industries Limited
Page Industries Limited (Bangalore)
Restoque S.A.
Under Armour Global Sourcing Ltd
Vardhman Textile Ltd
Maceton Limited
PVH Corporation
Midas Clothing Limited
Alix Partners
Gap International Sourcing Limited
BIANCA
Lenzing Aktiengesellschaft
Benetton Group
Aramark Uniform ;& Career Apparel, LLC
Etam Group Strategy Hong Kong Limited
Lacoste (Wanchai)
Grasim Industries Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
The Top Form Brassiere Manufacturing Company Limited
IKEA of Sweden AB
LC Waikiki
T.T. Limited
Huntsman (Singapore) Pte Ltd
TESCO INTERNATIONAL SOURCING LIMITED
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Boardriders Asia Sourcing Limited
Walmart
Rosset ;& Cia Limited
NITI Aayog
Vianney Textil Hogar S.A. De C.V.
Sateri (Jiujiang) Fiber Co.,Ltd
KAS Direct Sourcing
Sainsbury's Argos Asia Limited
Landmark Group
Desigual - ABASIC, S.A.
Amazon China
OVS Hong Kong Sourcing Ltd.
Abit
Hela Clothing Pvt Ltd
Cat Tuong Real Estate Group Joint Stock Company
Alison Hayes Romania
Gatsby Africa
C;&A Sourcing International Ltd
Varner AS Retail
MAS Active / MAS Kreeda / MAS Bodyline
Lisa S.P.A.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search