India : ATDC seminar focuses on lingerie sector in India

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ATDC seminar focuses on lingerie sector in India

30
Dec '15

As a curtain raiser to introduce the ATDC-Juki Technology and Entrepreneurship Hub and its activities, ATDC, India's foremost vocational training network for the apparel sector, organized a seminar on 'Market and Manufacturing Opportunities for Lingerie wear in India" in Bangalore. Juki India is a high-tech machinery maker.

The participants invited for the seminar were students and faculty of educational and vocational institutes in Bangalore, members of the garment industry and representatives from buying houses, ATDC said in a press release.

Yusuf Dohadwala, CEO Intimate Apparel Association of India (IAAI) and Editor, Inner Secrets Magazine who inaugurated the seminar, said that the efforts of ATDC to offer specialised training in lingerie wear are commendable. Many times in the past IAAI has attempted but did not succeed particularly because of the inhibitions people have to speak about the product. He assured the Association's support to create awareness about the courses and programmes among its members and back the activities that ATDC plans to launch. He also underlined that the Indian consumer is aware of the significance of the inner wear and products have to be made available to consumers of different economic strata.

Ravi Kishore, Regional Manager, ATDC Karnataka said, “ATDC has been offering various vocational courses for the apparel sector with specialisation in pattern, manufacture, quality assurance, testing, CAD etc. ATDC has now collaborated with Juki India to offer further specialisations specific to products such as lingerie wear. With a vision to build strong product specialisations and create niche markets, ATDC has signed a MoU with Juki India and set up the ATDC-Juki Technology and Entrepreneurship Hub to offer product specialty courses and training in lingerie wear”.

Kishore said that keeping in view the need to bridge the skill and knowledge gaps in the lingerie industry, ATDC is announcing various courses. To begin with ATDC, Bangalore will be conducting workshops for the industry and faculty. These are aimed at short programmes on pattern making, design and style analysis, introduction to operations etc. A detailed training course of 300 hours is proposed to commence in the first quarter of 2016. This programme of will include basic designing, body measurements, pattern making, introduction to materials used in lingerie wear in addition to sewing practical.

Sumir Hinduja, Managing Director, Gokaldas Images Pvt. Ltd spoke about the Market & Opportunities for Lingerie Wear in India. He explained the size of the market and the needs of the consumer. Analysing the current buying patterns of the consumers, Hinduja said that based on the income classification of consumers, they can be identified as those who have less than 5 pieces, between 6-10 pieces, and over 10 pieces. He further elaborated on the product classification by price. In his presentation Hinduja, explained the trends in marketing and the opportunities available for different segments.

It was followed by a presentation by Maruthi Reddy, Asst. Manager, Technical Support, Juki India. In his presentation, Reddy described the different machines used in making lingerie wear. (SH)

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