Home / Knowledge / News / Fashion / Azadea Group signs Urban Outfitters for franchise

Azadea Group signs Urban Outfitters for franchise

09
Nov '18
Courtesy: Urban Outfitters
Courtesy: Urban Outfitters
Premier lifestyle retail Azadea Group has announced another first for the Middle East fashion scene, through an exclusive partnership with multinational brand Urban Outfitters. The latest addition to Azadea’s portfolio, Urban Outfitters is dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.

Azadea Group has been successfully operating more than 50 leading international franchise concepts across the Middle East and Africa for 40 years, with a growing portfolio of experiential brand concepts.

The Urban Outfitters brand operates more than 240 stores globally with an online channel offering a well-curated mix of on-trend women’s and men’s apparel and accessories, as well as beauty, intimates and a collection of handpicked vintage clothing. A large portion of the brand’s merchandise is exclusive to Urban Outfitters, consisting of an assortment of product designed internally and in collaboration with third-party brands.

"We are pleased to introduce the Urban Outfitters brand to the Middle East through our unique experiential retail environment. We believe the Urban Outfitters brand will resonate well in the market and are confident that together with Azadea Group, Urban Outfitters will be a success in the region," said Stefan Laban, URBN global head of international.

Urban Outfitters has enjoyed significant success in the US and abroad and is expected to do the same in the Middle East where new and unique concepts are anticipated. As part of this partnership, Azadea Group will manage the brand’s expansion program, with the first store scheduled to open in Dubai in 2019.

"We are delighted to welcome Urban Outfitters to our growing family of brands. Delivering entertaining and exciting experiences for our customers is at the heart of what we do at Azadea. As there continues to be a high demand for experiential concepts, we believe Urban Outfitters will be very well received by our customers across the MENA region," said G Daher, chief executive officer at Azadea Group said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 2nd Jul 2020

World Bank's $750-mn emergency response for Indian MSMEs

The World Bank recently approved a $750-million 'MSME Emergency...

Pic: Shutterstock

Textiles | On 2nd Jul 2020

USMCA enters into force Jul 1; AAFA, USCM welcome start

Though the United States-Mexico-Canada Agreement (USMCA) went into...

Pic: Shutterstock

Apparel/Garments | On 2nd Jul 2020

California bill seeks to end garment sector piece-rate pay

The Garment Worker Protection Act passed the California senate in a...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search