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Bebe opens first lifestyle retail store in New York City
15
Mar '18
Brand: Bebe
 
Company: Global Brands Group
 
Location: 1 West 34th Street, between 5th and 6th Avenues, New York City
 
Product profile: Womenswear, accessories, and fragrances along with a personalisation bar that customises items ranging from jeans to jackets using Swarovski crystals, patches and embroidery.
 
Store design | Interiors & VM | Fixtures: The store features beauty bar for enabling shoppers to get the hair and make-up done on-site. The Store also comprises on-site stylist to help shoppers define personal style and wardrobe through modern clothing, including party-ready dresses, denim and tops. There is a lounge in the store where the interactive discussions and educational events with top influencers and fashion industry insiders will take place. The new store also features a bold bebe sign made of 38,000 Swarovski crystals.
 
About the company: Bebe Stores, Inc. is a women's retail brand, established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the Bebe, BebeSport, and Bebe Outlet names.

Fibre2Fashion News Desk – India


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