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Bhumi Pednekar is new face for Raisin

22 Aug '19
2 min read
Vikas Pacheriwal (Left) and Bhumi Pednekar, Pic: Raisin
Vikas Pacheriwal (Left) and Bhumi Pednekar, Pic: Raisin

Brand / Company: Backed with a strong foundation of Parvati Fabrics Ltd, Raisin is a contemporary fusion fashion brand for women.

Brand ambassador: Bhumi Pednekar is an Indian actress.

Product profile: Raisin specialises in products like dresses, kurtas, tunics and gowns crafted from fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin.

Retail presence: The brand is present in more than 160 stores across 57 cities in India and online on Amazon, Myntra and on its own website raisinglobal.com

Future plans: Raisin has tied up with Central and will be present in 12 cities in India. The brand’s campaign for Autumn-winter collection ‘Khizan’ will feature Bhumi Pednekar.

About Bhumi Pednekar: She works in Hindi films and is known for her spectacular roles in Dum Laga ke Haisha, Toilet Ek Prem Katha, Shubh Mangal Sawdhan and many others.

Brand Ambassador Speak: Bhumi Pednekar said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely!”

Quotes from company: Raisin founders Vikash Pacheriwal and Vishal Pacheriwal said, “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brand’s focus and approach, Bhumi fits in right as she is loved by entire India.” (PA)

Fibre2Fashion News Desk – India

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