Home / Knowledge / News / Fashion / Boroline to present Chandrani Siingh Fllora at AIFW
Boroline to present Chandrani Siingh Fllora at AIFW
04
Mar '16
Chandrani Siingh Fllora
Chandrani Siingh Fllora
One of Kolkata's most famous brands, Boroline, will be the official sponsor of a section devoted to ingenious creations at the the Amazon India Fashion Week AW 16 to be held in New Delhi in association with Maybelline New York, the Fashion Design Council of India (FDCI) has announced.

Boroline will also present Chandrani Siingh Fllora who will showcase an ingenious collection at AIFW AW16.

Keeping the aesthetic of Kolkata alive, Chandrani's latest collection “Mrityunjay” inspired by Lord Shiva's avatar will use his symbols like the Trishul, conch shell and cannabis leaves in the form of ingenious prints and sparkling embroidery techniques. White, rust, grey, indigo and bottle green will add flavour to this line. This is the first time she will be using hand woven fabrics, FDCI said in a press release.

Boroline is the original antiseptic cream of India since 1929. Serving over three generations of Indian consumers, Boroline has evolved as a caring and trusted brand.

Sunil Sethi, President, FDCI said, “We are proud to associate with the iconic brand Boroline which has its roots in the city of Kolkata. It will be interesting to see how Chandrani Siingh Fllora, our designer from Kolkata reinterprets the age-old symbols of Lord Shiva in a modern milieu through inventive thinking and modern silhouettes.”

“Best wishes to Chandrani Siingh Fllora for her show and we applaud the effort made by Mr. Sethi in giving a platform to the creative minds through FDCI.” says Debashis Dutta, Managing Director, Boroline. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Jan 2021

Belarus unveils five-year light industry plan

Bellegprom, the light industry concern of the Belarusian ministry of...

Pic: USDA/FAS

Textiles | On 23rd Jan 2021

US cotton exports rise on China demand: USDA report

Despite US cotton production falling 5 million bales from the...

Pic: Shutterstock

Apparel/Garments | On 23rd Jan 2021

Explore new markets for RMG industry: Bangladesh minister

Bangladesh commerce minister Tipu Munshi recently highlighted the...

Interviews View All

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search