BRC releases veganism in fashion voluntary guidelines

06 Feb '20

1 min read

Pic: Shutterstock

Veganism is an ever growing trend in the UK, not merely in food but in clothing as well, and even those who do not identify themselves as vegan seek vegan products for personal reasons. To help address this trend and associated challenges, the British Retail Consortium (BRC) has created a ‘Voluntary Guideline on Veganism in Fashion’ for retailers and brands.

This has been done to ensure they can provide customers with the level of assurance they expect, BRC said in a press release.

As the guidelines explain, classing a product as vegan is a very complex process with the need for retailers to ask more questions than ever before. It not only rules out using leather and wool, but also many glues, dyes, and traces of use in more hidden elements. This means retailers would need to go back to their suppliers and ask the right questions about the raw material ingredients in order verify them individually, BRC said.

Information in the guideline include sequence of steps and questions to ask both internally and of suppliers to ensure materials are vegan, risk areas and a comprehensive list of all animal derived fibres and materials.

Fibre2Fashion News Desk (DS)

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