Home / Knowledge / News / Fashion / Bridal wear takes centerstage with Diya Rajvvir at LFW

Bridal wear takes centerstage with Diya Rajvvir at LFW

Aug '19
Malaika Arora Khan walking for Diyarajvvir at Lakme Fashion Week WF 2019. Pic: LFW
Malaika Arora Khan walking for Diyarajvvir at Lakme Fashion Week WF 2019. Pic: LFW
The Diya Rajvvir label's "Rosette" festive collection brought bridal extravaganza to the centrestage on the fifth day of the Lakme Fashion Week (LFW) winter / festive 2019. The brand’s distinct leitmotif was the hand painted story, which pointed to abstract roses created on feminine, flowing, diaphanous silk organza and suiting material.

Created by designer duo Diya Arora and Rajvvir Arora, the label is aimed at the bride who longs for memorable timeless wedding trousseaux. The festive collection was all about romance that will last forever with creations that celebrate the bridal event.

The embellishments matched the festive look of the collection as vintage beadwork highlighted the beauty of the separates. Detailing came in the form of exaggerated shapes, while the expertly constructed ensembles were the basis of the garments. 

While women’s ethnicwear or Indutvas had all the glitz and glamour with a strong emphasis on mauve and Marsala, the Indo-western silhouettes at times veered towards the western options, to enable the bride to select from myriad choices.

The appeal of the collection lay in its almost Victorian aesthetics combined with stylish fashion, though some hints of gothic romance however were thrown in with the billowy silhouettes when the designers unveiled surreal images. 

Well-known celebrity Malaika Arora made a show stopping entry with a grand appearance in a plunging neckline, fitted choli with giant, layered, fan sleeves and a slinky, rose, embroidered marsala, high-slit long skirt. (RKS)

Fibre2Fashion News Desk – India

Must ReadView All


E-commerce | On 19th Sep 2021

Switzerland commits $4.4 mn for UNCTAD’s e-com, digital economy work

Switzerland recently announced a contribution of $4.4 million to the...

Pic: Shutterstock/humphery

Textiles | On 18th Sep 2021

China wants to join CPTPP; Japan to consult members to respond to bid

Chinese commerce minister Wang Wentao recently submitted an...

Pic: Shutterstock

Textiles | On 18th Sep 2021

Eurozone GDP recovers quicker than expected after lockdowns: EU report

The eurozone economy recovered more rapidly than considered earlier...

Interviews View All

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Vikash & Vishal Pacheriwal,

Vikash & Vishal Pacheriwal

Launched in 2018, Raisin is a contemporary fusion fashion brand that aims...

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Nantas Montonati,

Nantas Montonati

The Riri Group is a one-stop supplier of metal accessories for the luxury...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search