Company: Calvin Klein               

Location: DLF Promenade Mall, New Delhi

Product profile: The store features Calvin Klein underwear collections.

Store design | Interiors & VM | Fixtures: The store employs the brand’s latest retail design concept. The architectural shell of warm grey concrete is juxtaposed with striking colour and digital elements that showcases the brand’s identity. Curtains and carpet augment the space to capture consumer attention and deliver identity of the Calvin Klein underwear brand.

About the company: Calvin Klein is a global lifestyle brand founded in 1968 by Calvin Klein and his business partner Barry Schwartz. The brand has built a reputation as a leader in American fashion through its aesthetic and innovative designs. Global retail sales of the brand products exceeded $9 billion in 2017 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally and was acquired by PVH Corporation in 2003. (PA)

Fibre2Fashion News Desk – India