Canada's Gildan partners with Riley Green as brand ambassador

As a market leading brand, Gildan offers a wide array of affordable underwear, socks, shirts, fleece, sweatpants and more for men, women and children. It wants its customers to feel comfortable and confident throughout their entire day.

"Whether it is a packed show, a challenging workout or a busy day on the farm, Gildan keeps me comfortable no matter what I am doing," country music star Riley Green said in a press release. "Life gets busy and a little hectic at times and partnering with Gildan to keep me comfortable is just a smart choice for me."

"We are pleased to welcome Riley Green as our brand ambassador for National Underwear Day and are thrilled that he has chosen to wear our products on tour, on and off the stage, and through life's essential moments," said Chuck Ward, president of sales, marketing and distribution at Gildan. "Live music is a passion for many of our customers, and it provides us a unique and memorable opportunity to connect with fans across the US."

This partnership will feature Riley wearing Gildan T-shirts, underwear and socks while on stage, working out, relaxing backstage and at home with family through video and social content.

Fibre2Fashion News Desk (RR)