As a brand, Satya Paul has echoed sustainability over the years and experimented with a range of fabrics. The upcoming ready-to-wear collection in association with the Carbon zero Tencel fibres by Lenzing is a stride in this direction and addresses the growing demand around circular fashion and carbon neutrality, the company said in a press release.
In addition to having a higher environmental value, the Carbon zero Tencel fibres will also feature the functional benefits of standard Tencel fibres including gentleness on the skin, long-lasting softness, silky smoothness, enhanced breathability and colour retention. These fibres are certified as CarbonNeutral and Lenzing’s key initiative towards its goal of reaching net zero carbon emissions by 2050.
“We are pleased to introduce our most innovative offering – Carbon zero Tencel fibre at this season’s Lakmé Fashion Week. It is an honour to co-present a collection that is an ode to the late Satya Paul, an artist extraordinaire who redefined traditional Indian fashion. At Lenzing, we are on a journey to true carbon zero, with a vision to achieve net-zero emissions by 2050 and contribute to a carbon neutral fashion industry. Our collaboration with Satya Paul by RPS will allow consumers to explore the frontiers of aesthetic appeal and make a difference to our planet,” said Avinash Mane, commercial director, South Asia, Lenzing Group, about their association.
True to Satya Paul’s brand DNA, creative director Rajesh Pratap Singh will present a contemporary collection for men and women that embody bold prints and silhouettes that go from street wear to evening wear.
“This collection is a burst of optimism at a time of global volatility. ‘The Master's Words’ threads together the past and present in 2021, where we take this journey to the next level by prioritizing sustainable design, as we work with cleaner fabrics that are gentle on the earth. Several of the dresses, trousers, and shirts in this collection are made with Carbon Zero Tencel, a sustainable fibre produced by Lenzing. Entirely biodegradable, it’s only residue is water that regenerates the earth,” Rajesh Pratap Singh said.
Fibre2Fashion News Desk (RR)