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Charlotte McKinney is face of Guess' swimwear campaign

10
Feb '19
Courtesy: Guess
Courtesy: Guess
Guess is partnering with American actress and model Charlotte McKinney and made her the face and designer of its latest swimwear campaign and capsule, Icon. McKinney, the star of the SS19 campaign, played an important role in design and creation of each iconic swimsuit. She has featured in several previous Guess swimwear and lingerie advertising campaigns.

With a strong social media presence, McKinney has been chosen for her American beauty and personality, which perfectly represents the spirit of Guess and this highly feminine capsule collection.

“It’s been such an honour to create, design and shoot for the iconic brand that we know as Guess. I owe a lot of my career success to Guess, it was my first big modeling job and a truly unforgettable experience. It’s such a beautiful feeling to be part of the Guess family, to have shot several campaigns over the years, and now to create my own capsule collection is a dream come true. I have designed twelve different styles, so that everyone can find the perfect swimsuit that makes you feel confident and gorgeous!” McKinney shared.

The campaign, art directed by Paul Marciano, co-founder of Guess?, and shot by photographer, Derek Kettela features McKinney alongside the other models at a private residence and on the beaches of sunny Los Angeles, CA wearing key pieces from the Icon capsule. The limited-edition swimwear collection pays homage to the brand’s heritage, featuring styles and patterns that have made Guess an iconic fashion brand.

“Charlotte McKinney was the very first model we found on Instagram and placed in the Guess Swimwear 2014 campaign. Watching Charlotte’s international stardom rapidly grow since her first campaign with appearances in music videos, movies and on TV, has been an enjoyable journey to follow. Since discovering Charlotte and welcoming her into the Guess family, she has been featured in several swimwear and lingerie campaigns with Guess. We are thrilled to welcome her back for another campaign with Guess and launch her first swimwear capsule,” said Marciano.

The Icon capsule collection comprises stylish, feminine designs offered in iconic leopard prints, flirty gingham, bold polka dots and graphic stripes. Classic red, black and white tones dominate the beachwear assortment and can be mixed and matched with a variety of designs. Bandeau and halter bikini tops, paired with cheeky, Brazilian and string briefs add a flirtatious element to the rotation while 80’s-inspired high-legged one-piece swimsuits enhance the silhouette and lend a chic fashion statement to any summer wardrobe. (SV)

Fibre2Fashion News Desk – India


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