Location: Disney Springs, Lake Buena Vista, Florida

Area: 5000 square foot

Product profile: Performance Fishing Gear (PFG) and a range of technical apparel and footwear designed to keep the wearer cool, dry and protected

Store design | Interiors & VM | Fixtures: The new store features a stunning overhead display of 500 fishes in a pool of reflected light, artwork and sculpture inspired by the Florida coast, and on-site embroidery so customers can personalise their purchases.

About the company: Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company's passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round.

Fibre2Fashion News Desk – India