Home / Knowledge / News / Fashion / Conference discusses Indian craft & design market
Conference discusses Indian craft & design market
Feb '18
Conference discusses Indian craft & design market
The recent international conference 'Rediscovering Culture: Transforming Fashion' discussed the hyper-dynamic Indian design market within the socio-economic context of the global design industry. The three-day event was successful in bridging the gap between design schools, young designers and indigenous craftsmen, giving them a global voice.

The conference was organised by Jaypore, the leading curated online shop for India’s finest craft-based designs, with National Institute of Fashion Technology (NIFT). Over the conference, Jaypore participated in different capacities to further the conversation around indigenous Indian art and where the country’s design market stands on the global stage. Jaypore showcased its design capsules co-created by NIFT student designers and craftsmen from across India as part of its Craft Cluster Initiative with NIFT and its independent artisans' recognition initiative Karigar Kahaniya.

Jaypore also presented a short video on its association with NIFT, Indian craft and design communities. "Jaypore has been pulling all stops to act as a bridge between craft clusters and design schools. Our overall vision has been to help craftsmen and student designers move their work up in the market value chain and to give them access to global markets. Taking craftsmen beyond highly localised supply chains and offering enhanced exposure to students is one of the key aims behind our collaboration with NIFT. We are pleased to have participated in the conference which has taken these initiatives to the next level and has further enhanced the understanding of all participants about the potential, challenges and way ahead for the Indian crafts community,"  Jaypore’s co-founder, Shilpa Sharma, said.

At the event, Meera Goradia, head of craft cluster development, Jaypore, shed light on the under-reported offline & online crafts industry in India, the developments and initiatives which are helping it evolve its current unorganised structure and how online retail is opening new avenues for the segment. Overall, the conference was a stimulating affair, helping all stakeholders better understand the lacunae that still exist in the Indian crafts and design market. They also garnered deeper insights into how the online route can propel the industry into one that is competitive at an international level and the difference that initiatives such as those taken by NIFT and Jaypore can make. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search