Crepdog Crew opens experiential sneaker store in Mumbai

04 May '23

2 min read

Pic: CrepDog Crew

Insights

With the opening of CDC Experience in Mumbai, sneaker enthusiasts will have access to a wide range of limited edition sneaker collectibles, as well as a curated collection of streetwear and accessories brands.
The fact that it is experiential also adds to the appeal, as customers will be able to immerse themselves in the world of sneakers and streetwear.

Crepdog Crew (CDC), India’s premium sneaker reselling platform and streetwear aggregator has opened Mumbai’s biggest, experiential sneaker store, CDC Experience. Expanding its retail footprint after its flagship Delhi store, CDC’s experiential store in Mumbai’s trendy shopping estate of Bandra boasts of the largest sneaker wall in Asia with over 600 limited edition sneaker collectables alongside an exclusive collection of over 30 handpicked, designer streetwear and accessories brands.

In keeping with the brand’s unwavering focus on streetwear, the Mumbai store will retail a comprehensive range of fashion from exciting, edgy Indian brands like Natty Garb, Toffle, Prxkhxr, Warping Theories, Odd Mood, Kilogram, Blue Brew, Sugga, Balav amongst others. Designed by much-in-demand creative genius Faizan Khatri like a Scandinavian art gallery, the store’s modern minimalist interior is the perfect platform to showcase streetwear as wearable art.

The centrepiece of the store, though, is the largest sneaker wall in Asia featuring the entire collection of the iconic Off White X Nike Dunk Low Lot 50 designed by boundary-breaking designer and creative genius Virgil Abloh, making CDC Experience, Mumbai the only store in Asia to house all ‘50’ under one roof.

"We are thrilled to bring CDC Experience to Mumbai," said Anchit Kapil, CEO and co-founder of Crepdog Crew. "Mumbai is the fashion capital of the country, and we wanted to give the city the kind of experiential space it hasn’t seen before. We envisioned CDC Experience as a place for the sneaker and streetwear community to come together. It’s not a store, it’s an experience.”

The Mumbai outpost delivers an unmatched retail experience by offering a unique ‘coffee & kicks’ experience. “From Asia’s largest sneaker wall to the best streetwear designs in the country and a coffee bar by Dope Coffee Roasters… There is something for everyone at CDC Experience whether you love sneakers, or streetwear or just love the vibe of the community,” explained Kapil.

The Crepdog Crew journey began in 2019 with an Instagram page leading to becoming India’s premier sneaker and streetwear marketplace and has since opened experiential stores in Delhi in 2022 and now in Mumbai. The recently-funded company – which counts Pharmeasy founders Dharmil Seth and Siddharth Shah, and fashion designers Masaba Gupta and Nikhil Mehra as its investors – has also collaborated with the world's best-selling German herbal liqueur, Jägermeister to create a wearable art piece commemorating the brand ethos of the two companies.

Fibre2Fashion News Desk (RR)

More Fashion News - India...