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Denim sector makes major foray into sustainability: report

Jan '20
Pic: Shutterstock
Pic: Shutterstock
The December 2019 edition of Denim Premiere Vision (Denim PV) held in London indicated that the denim industry has made a major foray into sustainability, according to a report in issue 201 of Textile Outlook International published by global business information company Textiles Intelligence. Sustainable denim was a ‘most wanted’ consumer product category in 2019.

The December 2019 edition of Denim PV was marketed as ‘the responsible denim fashion event’.

The major theme at Denim PV was environmental sustainability and exhibitors there represented nearly 33 per cent of the denim industry and 90 per cent of the ‘premium’ denim industry.

Noteworthy exhibitors included Bossa, a Turkey-based denim manufacturer, which presented a range of fabrics made using recycled organic cotton, Tencel Lyocell fibre with Refibra technology and Lycra T400 fiber with EcoMade technology. The fabrics are dyed using Bossa’s Saveblue technology, said to consume 85 per cent less water than conventional dyeing technologies.

Pakistan-based Naveena Denim presented a fabric called Hemp Denim at the fair. The fabric is made using increasingly popular hemp fibre and its manufacture consumes 70 per cent less water than the manufacture of cotton fabric.

Turkey-based KilimDenim presented its Cactus indigo dyeing technology designed to reduce the amount of water consumed during the indigo dyeing process, particularly during the rinsing stage. Dyeing processes that utilise the technology are said to consume 93 per cent less water compared with conventional dyeing processes, according to a press release from Textile Intellligence.

The trends zone at the event suggested that innovation in environmental sustainability will be a major focus for the denim industry looking ahead. In particular, organic fibres, recycled fibres and recycled materials will be key ingredients for use in the manufacture of denim in the future.

Fibre2Fashion News Desk (DS)

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