Denimsandjeans to be first denim focused show in India

Denim has been one of the main booming textile segments in India in the past decade. Where the capacity of Indian mills to produce denim fabrics was only about 300 million meters in 2005, it has risen over 300 per cent, reaching about 1.3 billion; making India stand second only to China globally. A major part of this production is consumed locally. Over 500 million jeans are being sold in India itself; which is a little more than the approximate 490 million jeans sold in the US currently.

India is now the second largest consumer of denim apparel after China. India is set to get a big lead over US and EU in coming years, as its consumption increases in tier-2 and tier-3 cities, said the organiser in a press release.

Rising government focus and favourable policies is leading to growth in the textiles and clothing industry of India. The Union Government also recently announced a Rs 6,000 crore special package for the textile and apparel sector. This package will bring forth significant flexibility in labour laws, boost exports and generate employment.

"It gives me great pleasure to bring our show to India after successfully running it in Bangladesh and Vietnam. I feel that the Indian denim industry is at an inflexion point, where we will see it take off strongly and attain depth and breadth. While we are already the second largest consumer of jeans today, we will see the market maturing substantially in terms of usage across regions and demographies. Our show aims to bring together the major stakeholders in the supply chain to come together and help in this process," said Sandeep Agarwal, founder, Denimsandjeans.com.

Key retailers, buying houses and factories from India as well as from Europe, South East Asia and US are expected to visit this show. It will provide a great opportunity to source denim fabrics and apparel. (KD)

Fibre2Fashion News Desk – India