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Ermenegildo Zegna is collaborating with Fear of God

03
Feb '20
(L-R) Jerry Lorenzo, Founder, Fear of God and Alessandro Sartori, Ermenegildo Zegna
(L-R) Jerry Lorenzo, Founder, Fear of God and Alessandro Sartori, Ermenegildo Zegna's Artistic Director; Pic: Zegna
Ermenegildo Zegna is collaborating with Fear of God—an American brand founded by Jerry Lorenzo in Los Angeles. Alessandro Sartori, Ermenegildo Zegna’s artistic director and Lorenzo created a four-handed man collection including accessories, that is a cross-pollination between Zegna renowned tailoring expertise and Fear of God’s unique take on modern luxury.

The creative partnership engendered a contemporary wardrobe thought for a young man whose lifestyle is a hybrid expression of elegance and freedom. The collection is set to be unveiled with an event at Paris Fashion Week on March, 2.

Ermenegildo Zegna is a leading global luxury menswear brand founded in 1910 in Trivero, Italy, by the young entrepreneur Ermenegildo, whose pioneering vision continues to inspire the company business development in a sustainable way: to use resources for the good of others; to give back to people and to employees; to take care of the territory and communities from which the brand comes. The company is today managed by Ermenegildo Zegna as CEO, grandson of the founder and third generation of the Zegna family. Throughout the years the company has evolved from high quality textile production to the artisan commercialisation of sartorial expertise and onto the affirmation of a luxury worldwide lifestyle brand with a retail network covering over 100 countries.

Fear of God is an American fashion label based in Los Angeles. Conceived by Jerry Lorenzo, the independent line crafts distinct, American-inspired garments for the modern consumer. Fear of God’s stylistic interpretation of the American expression has gained widespread critical acclaim and inspired fervour amongst the fashion community. Tapping into iconic American subcultures and touchstones such as the varsity athlete, the high school garage band and California skate culture for its visual language, Fear of God takes cues from these sect’s staples to inform pieces that have a familiar and almost reverential feel to them. Constructed in premium materials with an emphasis on craftsmanship, the result is a collection of exceptional garments that epitomize the fusion of elegance, wearability and heritage.

Fibre2Fashion News Desk (PC)


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