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EU Design/Fenili Group promotes corozo at LFW India

Dec '19
Pic: PR Newswire
Pic: PR Newswire
The EU Design/Fenili Group joined efforts to promote an innovative material, corozo (also called vegan ivory), for buttons and accessories at the Lakme Fashion Week in India recently. The Indian showcase was organised by the Ecuadorian embassy in Mumbai in partnership with Keu International, Trafino, and Ka-Sha, a clothing label by designer Karishma Shahani.

With factories in Italy, India, and China, the 20-year-old EU Design/Fenili Group has become one of the leading suppliers to the North American apparel industry, producing and distributing buttons, packaging, fashion trims and custom jewellery.

India's premier fashion event included a day dedicated to sustainability, the centerpiece of the presentations being corozo, a fully natural product resembling a hard resin in consistency, and boasting excellent durability and scratch resistance that easily lends itself to dyeing.

Obtained from the nuts of a palm that grows in the rainforest of Ecuador, corozo is the product of a process which does not require water for irrigation or fertilizers, resulting in a material that is fully organic and natural.

As a company with close ties to Ecuador, EU Design/Fenili Group has taken an active part in promoting corozo around the world, using its international and multi-cultural structure to support new developments and introduce innovations on a large scale, according to a press release from the company.

Fibre2Fashion News Desk (DS)

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