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Eurazeo launches new division, Eurazeo Brands
Jun '17
Eurazeo, one of the leading listed investment companies in Europe, has launched Eurazeo Brands, a new division to invest in US and European consumer brands with global growth potential. Jill Granoff, an accomplished executive with over 25 years’ experience building brands in fashion, beauty and retail industries, has joined the firm as CEO of Eurazeo Brands.

Granoff will lead the division’s investment activities and help drive growth and transformation of selected companies, leveraging her extensive operating experience and professional network. She will report directly to Eurazeo’s executive board.

“The creation of Eurazeo Brands is a major step forward in our consumer brand investment strategy set in motion several years ago to identify high quality global investment opportunities. With enormous market potential in the consumer sector, we are thrilled to dedicate senior sector expertise and leverage our global network to help companies reach the next level and thrive,” said Virginie Morgon, deputy CEO of Eurazeo.

The new Brands division will target high growth companies with a differentiated concept across a wide range of verticals including beauty, apparel, accessories, home, jewelry, leisure, health, fitness and food. Leading entrepreneurs, advisors and business partners across these verticals will join the initiative to provide sector-specific knowledge. The focus will be on accelerating transformation and helping brands realise their potential across categories, channels and geographies. Some of the notable consumer-driven investments made by Eurazeo include Moncler, Farfetch and Vestiaire Collective.

The global, dedicated Brands team will be headquartered in New York with investment and operating professionals in both the New York and Paris offices. The firm has allocated $600 million to $800 million for investments in the next three to five years. Ideal equity investments for Eurazeo Brands are between $10 million and $600 million with transactions above $100 million as co-investments with Eurazeo Capital.

“I'm excited to lead this new strategic initiative and to join Eurazeo, an outstanding firm with a successful investment track record over a 130-year history. I’ve dedicated my professional career to building compelling, aspirational brands and look forward to partnering with companies as both a strategic advisor and long-term shareholder,” said Granoff.

Granoff is the former CEO of Kellwood Holding and Vince, where she led Vince’s IPO, and former CEO of Kenneth Cole Productions. She has also held senior leadership roles at Estée Lauder, Victoria’s Secret and Liz Claiborne, where she had global responsibility for Juicy Couture, Lucky Brand Jeans and Kate Spade. Granoff also brings digital expertise to Eurazeo Brands as a former board member of Demandware, now Salesforce Commerce Cloud.

“Jill has a solid reputation of being a smart strategist and an impressive track record of leading iconic brands and companies in the fashion and beauty industries,” added Morgon.

Eurazeo Brands joins four other investment divisions at Eurazeo - Eurazeo Capital (mid and large cap), Eurazeo PME (small and mid-sized enterprises), Eurazeo Croissance (start up and growth companies) and Eurazeo Patrimoine (real assets, particularly real estate). (SV)

Fibre2Fashion News Desk – India

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