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Explore Herald luxury fabrics with Moda Biella

23
Nov '19
Pic: Moda Bella
Pic: Moda Bella
OCM, one of India’s largest fabric manufacturers, has forayed into the Indian market with launch of Italy’s luxurious heritage fashion brand – ‘Moda Biella’. With this, Moda Biella is set to create a new benchmark in menswear fabrics with its luxurious and innovative collection. The brand has been deep-rooted to its heritage of weaving world-class fabrics.

Moda Biella presents a brilliant array of unique fabrics in exotic blends of cashmere, merino, silk and linen. These fabrics offer style, drape, luster and supreme comfort to the wearer.

The key to natural fibres success is that they have been created by the nature. They are nature-friendly and eco-sustainable. The breed of animal or plant from which the fibres originate play an important role.

Temperature within their given location also has an effect of the fineness of the fleece that produces the soft, luxurious yarns.  It could be in the heat of Australia with the Merino sheep, or the cold high plains of Mongolia with the fine Cashmere, each location encourages a fleece to be grown that is fine and protective of the animal. When converted into yarn, a cloth and a garment, these fine fibres become protective, comfortable and stylish to the wearer too.

The volume of fibre available is also a contributory factor in the value of the cloth. The less fibre that there is available to spin, warp, weave and produce, then the higher the value of the finished cloth and suit.

Geographical locations can also play a part in the exclusiveness of a cloth, and a review of the animals, flocks, and locations of the fibres within the Moda Biella collection come from all around the World. Alpaca and Vicuna from South America, Ibex form Africa and Asia, and Qivuik from Canada, a global journey of sourcing the finest fleeces for the finest cloths, for the finest clothes around the World. Linen from Ireland and Central Asia, silk from India, China and Europe, and cotton from America, Africa, Egypt and India all add to the global diversity of fibres within the Moda Biella collection.

The ‘versatility of luxury’ is also proven on a trip around the world from the warmest climates of India, to the coolest regions of Europe and Scandanavia. Particularly, these noble natural fibres are evolved to perfection for comfort, and protection, by Mother Nature.

They are naturally breathable, wicking away moisture from the skin, have natural thermal management, keeping one warm when it is cold and cool when the going gets hot.

“Moda Biella’s latest winter collection consists of the most luxurious and sophisticated range of fabrics for men that is truly world-class. We have only used the finest fibres from the finest fleeces and the best technology to produce fabrics that are perfect for our discerning customer,” said Vikram Mahaldar, MD and CEO, OCM.

“The most special features of the Moda Biella collection are the range of beautiful fibre blends, with so many varied and specialised finishes to satisfy the clients fabric preference for any season, in any part of the World. Moda Biella range is a global and trans-seasonal collection of cloths, perfect for any location and all occasions at any time of the year,” said Malcolm Campbell, advisor, Moda Biella.

OCM has a sprawling 37-acre complex that houses a new-age plant with an annual capacity of 8 million metres of fabric and an employee base of 1,900. The company’s ownership lies with the promoters of Donear Group.

Fibre2Fashion News Desk (PC)


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