Fabi launches first retail store in India

Location: New Delhi

Area: 1,100 sq ft

Rent: Rs 7 lakh

Store type: Company-owned

Product profile: High class men/women shoes and handbags imported from Italy

Percentage allocated to:  Apparel:   0%     Accessories:  25%     Footwear: 75%

Brief on store design and designers: Designed by Alessandro Germini, the store decor is in line with contemporary stores across Europe and the rest of the world. The store exhibits class and its décor is pristine with a touch of the latest global trends. The store's cordial staff, international feel and strategic location in the city of Delhi will ensure the ultimate shopping experience for its customers.

Visual merchandising and fixtures by: Italian architect, Giamria

Brief about the owner of the company: Sameer Singh, director, Mescos Shoes Ltd., was born and brought up in Delhi. He always had a burning desire to make it big in life. He completed his Mussorie Modern in 1998. Later on, he moved to Italy where he got his first job as director Vanilla Fashion. After working with the international fashion brand Vogue in Dubai, he finally joined the renowned Mescos group as director in 2014. His eye for detail, focused approach, eagerness to learn 'something new' and ability to seamlessly bring together the necessary resources to 'get a job done' gained him a lot of appreciation. As the director of Mescos, Singh has made his mark as a dynamic professional and has many responsibilities under his hat, from business expansion to charting a future growth path for the Mescos brand. With 5 years of total work experience in India and abroad, he has garnered thorough and superior skills and knowledge of the Indian market and has become the driving force of the company. His vision is to expand Mescos's base in India and to transform it as a brand of choice for the discerning customers. When not working, Singh enjoys travelling and spending time with family and friends. His interests include theatre, music, reading and sports like tennis, squash and cricket. A bundle of energy, he is creative, goal-oriented and certainly an inspiration for the younger lot.

About the company: Founded by Enrico Fabi in 1965, Fabi is a premium Italian brand with its headquarters in Monte San Giusto, Italy. The company has three hundred sixty five employees including master shoemakers and artisans who work closely with specialists in IT technology and state-of-the-art machinery. The brand's first set of samples was 12 hand-stitched tubular models which instantly became hit among people. After getting success in such a short span of time, Fabi expanded its horizons and established its reputation as a dynamic brand. It has now become a perfect beacon of Italian made designs, a promoter of elegant style and an astute observer of trends who always anticipate new ways of life.