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Fashion brand Mr Ajay Kumar expands online
Sep '17
Luxury fashion brand Ajay Kumar has announced the expansion of its online presence with the launch of its website. The website will be a new online retail destination to cater to the audience who are looking for flamboyant apparel for all celebratory occasions. The e-commerce platform also offers the advantage of shopping pieces right off-the-runway.

With experiential features such as zoom, style tips, bespoke order taking, enhanced sorting and social sharing enabled, customers can feel the brand in their own unique way. The website is a gateway to bridge online and offline luxury shopping experience on the digital forefront allowing customers to get engaged with our products anytime and anywhere. Mrajaykumar.com offers a visual feel of the brand’s persona with its campaign visuals and runway images narrating the idea behind the seasonal themes.

"I want people to feel the way I feel about my brand. Reworking Indian cultural heritage and costumes and putting it into a contemporary mould has always been at the core of the brand. I am a proud Indian and the website is for all of those who are looking for something different and modern from India, yet firmly rooted in our tradition and values," said designer Ajay Kumar.

"We want to put modern India with all its Indianness on the global map and the website helps us in fulfilling our vision of not just creating a luxury brand but also putting one’s deeply held values at the heart of the brand’s business. The website helps the company and the brand to leapfrog from India to a global audience, traversing cross-borders seamlessly and meeting new individuals," said Aqurator Designs Pvt Ltd who owns the brand, in a statement. (RR)

Fibre2Fashion News Desk – India

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