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Fashion supply chains growing with 3D design: Report

Sep '18
Courtesy: Coresight
Courtesy: Coresight
Fashion industry supply chains are growing faster and stronger with 3D design and sampling technology, according to a recent report. The fashion industry is being revolutionised from the outside in. Consumers’ interests change more quickly than ever before, and producers must follow suit to keep up with demand for new trends and products.

While consumer interest hops around at a digitalised speed, apparel producers have to move through the entire supply chain before they can meet shoppers’ quickly changing demands. Digitalisation is reshaping the apparel market and creating ways for producers to meet consumers’ growing appetite for new trends, as per the ‘Deep Dive: 3D Design Technology Disrupts the Fashion Supply Chain’ report by Coresight Research, the think tank for the Fung Group.

The challenge for the industry is that garment design can be time consuming. It takes more than 22 weeks to produce the average garment, according to industry experts. Designers must sometimes restart work on a design because of miscalculations, and mailing product samples back and forth between manufacturers and brands or retailers adds costly days to the design process. To overcome these hurdles, many companies are digitalising their supply chains to speed up production lines, and one of the most effective ways to digitalise is to adopt 3D technology for design and sampling. This technology can cut a 14-week process down to one week or less.

The report says that the 3D virtual design technology enables quality improvements that streamline logistics and provide space for more creativity. 3D rendering also requires less time than traditional rendering techniques, shaving weeks off the design and sampling processes. This results in a fast, cost-effective and more eco-friendly practice.

3D virtual design moves the design process to the digital realm, but enables designers to render the same realistic product look that analogue design ensures. By simplifying the design stage, this technology reduces product development time while cutting costs and material waste. Furthermore, 3D virtual design streamlines communication and eases innovation, promoting supply chain efficiencies.

The market for 3D design technology is already developed, with software vendors serving industries such as apparel, home décor, automobiles and hard goods. Top consumer-goods brands are also forging partnerships with vendors to speed up their supply chains, adds the Deep Dive report. (KD)

Fibre2Fashion News Desk – India

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