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Company: Fila Inc
Location: Kala Ghoda, Fort, Mumbai
Area: 1400 sq ft
Product profile: The store displays brand’s heritage autumn/winter 2018 sportswear collection that fuses the past and present. The store houses Fila's resurgence of 90s collection with two iconic classics – Disruptor and Mindblower along with the second edition of the Disruptor Premium Repeat. Fila's new colour palette exploring hues such as dry grass, Tibetan red, Atlantic deep and hint of neon and the setanta jacket and the BB polo will also be available at the store.
Store design | Interiors & VM | Fixtures: The colonial influenced architecture juxtaposed with oversized logo is configured to reveal the store's exteriors from afar. Reflecting its classic-meets-contemporary vibe with iconic red, white and blue colour palette, the muted store interiors serve as the ideal backdrop to showcase Fila's heritage autumn/winter 2018 collection. Global campaign images are displayed all around the store.
About the company: Fila, Inc is an Italian sporting goods and sportswear company based in Seoul, South Korea. From the humble textile beginnings in Biella, Italy in 1911 to the historic introduction of colour on the tennis court in 1973, Fila has taken pride in creating designs with a philosophy of innovation and a commitment to performance and sophistication. (PA)
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