Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Fitcode, AG partnership to increase sales, cut returns
Fitcode, AG partnership to increase sales, cut returns
10
Apr '17
AG has entered into partnership with Fitcode, a fashion-data company that specialises in women's denim. This new, fit-focussed shopping experience has been launched on agjeans.com. The integration provides women with an easy way to find AG styles best-suited for their unique body types while the denim brand is able to drive sales and cut returns.
 
"We are very excited to integrate with AG. Fitcode loves partnering with brands and retailers looking for innovative ways to differentiate and personalise the customer experience, so AG was a natural fit," says Rian Buckley, Fitcode co-founder and CEO. Fitcode's results from past integrations demonstrate that consumers are three times more likely to purchase Fitcode-recommended styles. Therefore, for the denim brand, integration promises to drive sales and cut returns. 
 
Visitors to agjeans.com can take the Fitcode fit quiz and shop curated denim recommendations within their Fitcode. Fitcode's Jeanius team hand measures and fit tests each style and provides denim details on variables that impact fit, like stretch, fabric content, and inseam. 
 
"Because AG offers such a wide range of denim in different silhouettes, fabrics, and washes, we constantly look for innovative ways to help our customers find the perfect fit for their body shape. Not only does Fitcode help fill this need, the service is also very intuitive and easy to use," says Vutha Chheng, director of ecommerce at AG. 
 
Fitcode previously integrated with hudsonjeans.com in 2016 and jagjeans.com in February 2017. Retail and denim partners supported by it also include Nordstrom, NYDJ, 7 For All Mankind, Citizens of Humanity, J Brand, JOE's Jeans, Paige, FRAME Denim, Kut from the Kloth, and Blank NYC. 
 
Based in Seattle, Fitcode is a fashion data company that enhances the shopping experience by focussing on fit, not size. AG was established in 2000 and has emerged as a leading influence in the premium denim industry, elevating the traditional blue jean with meticulously cut silhouettes, artful distressing, and fabrics of the finest quality. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search