German brand Adidas unveils new Juventus away kit for 2023-24 season

Predominantly white—a design change from previous years—the fresh new look boasts a captivating aesthetic, reflecting the iconic snow-covered glacial peaks of the Italian Alps.

The on-field version of the shirt is constructed with Heat.RDY technology, optimised to keep players feeling comfortable while performing on the biggest stage. While the kit version for fans features Aeroready technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

Engineered to support players in their performance, this jersey is made with 100 per cent recycled materials, representing just one of Adidas’ solutions to help end plastic waste.

The new kit will be worn for the first time during the club’s upcoming pre-season friendly fixtures and is available to purchase via Juventus stores, selected Adidas retail stores, and online at Adidas Juventus kits.

Fibre2Fashion News Desk (RR)