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German brand Puma launches 24H Of Thrills collection

14 Jul '23
2 min read
Pic: Puma
Pic: Puma

Insights

  • Puma and BMW M Motorsport have collaborated to launch the 24H Of Thrills collection, capturing the speed and precision of GT and endurance racing.
  • The range offers a blend of style and performance, featuring standout items like the BMW M Motorsport hoodie and T-shirt.
  • The collection also includes sustainable pieces like the Life crew neck sweater and pants.
Global sports company Puma is racing ahead to the winter season with BMW M Motorsport via the launch of their latest collaboration, the 24H Of Thrills collection.

Designed to bring the excitement of GT and endurance racing into everyday life, this collection captures the essence of speed, power, and precision that is at the heart of BMW M Motorsport.

The 24H Of Thrills embodies the passion and innovation that define the collaboration between Puma and BMW M Motorsport. This range allows motorsport enthusiasts to embrace the adrenaline of the track in their everyday lives, combining style and performance seamlessly.

Among the standout pieces in the collection is the BMW M Motorsport graphic hoodie and T-shirt, embodying the cutting-edge technology and performance that BMW M Motorsport is renowned for.

For those seeking a more casual yet stylish look, the BMW M Motorsport Life crew neck sweater and pants are the perfect choice. Crafted from sustainable materials, these pieces not only prioritise comfort but also feature adjustable sleeves and hem for a customisable fit, Puma said in a press release.

Winter is no match for the BMW M Motorsport Women's Down Jacket in Stone Gray. With its playful overpuff shape, winterised aesthetic and adjustable hood, this jacket combines fashion and function.

The colour palette of the collection reflects the dynamic spirit of BMW M Motorsport, featuring iconic shades such as Puma Black, Puma White, Cool Cobalt, Pro Blue, Pop Red, and the new seasonal colour, Stone Gray. These colours perfectly complement the sleek and modern aesthetic of the collection, making it a must-have for motorsport enthusiasts.

Fibre2Fashion News Desk (RR)

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