Gigi Hadid is Tommy Hilfiger global brand ambassador

18 Dec '15
2 min read
L-R: Gigi Hadid with Tommy Hilfiger
L-R: Gigi Hadid with Tommy Hilfiger

American fashion label Tommy Hilfiger has announced that supermodel Gigi Hadid will appear as the brand ambassador for Tommy Hilfiger women's beginning Fall 2016, building on the new vision and strategic expansion of the brand's global women's business.

As part of her exclusive ambassadorship, Hadid has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the iconic American designer. Launching in Fall 2016, the capsule will feature women's sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Hadid's unique take on modern style, fused with Hilfiger's signature “classic American cool” heritage, the fashion label said in a press release.

“I've known Gigi and her family for years, and it has been amazing to watch her grow into one of the world's top models and most-followed fashion influencers,” said Tommy Hilfiger. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today's 'Tommy Girl' – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

Gigi Hadid said, “I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone's is going to love a different part of it.”

Hadid's ambassadorship reflects the company's strategic commitment to expanding its women's businesses globally; while already a significant contributor to global revenues, there is a strong potential for additional growth across all women's categories, the release said.

The expansion strategy encompasses design direction, store design, merchandising, presentation and communication to present a fresh new vision for Tommy Hilfiger womenswear, reinforcing the brand's credentials as the world's leading accessible designer brand that offers stylish classics with a playful fashion edge. (SH)

Fibre2Fashion News Desk – India

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