In 2021, the augmented reality (AR) segment had taken up 28 per cent of the market share and a market revenue of $10.99 billion.
North America emerged as the largest market for the global metaverse market, having a market share of about 34.5 per cent and $13.54 billion of the market revenue in 2021, according to the report by market research company The Brainy Insights. The increasing adoption of technologies such as blockchain, Mixed Reality (MR), and Artificial Intelligence (AI) in various applications is driving market growth.
The study analyses in depth the driving factors, opportunities, restraints, and challenges to gain a detailed understanding of the metaverse market across more than 30 countries. The research involved porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.
Fibre2Fashion News Desk (NB)