Home / Knowledge / News / Fashion / Google & Christian Cowan create 'really blue' jeans
Google & Christian Cowan create 'really blue' jeans
Feb '17
Courtesy: The Irish News/Christian Cowan (Google)
Courtesy: The Irish News/Christian Cowan (Google)
Google has partnered with British fashion designer Christian Cowan to create 'really blue' jeans to match the company's 'really Blue' Pixel and Pixel XL smartphones. Especially tailor-made for the owners of the Google flagship smartphone, the new pair of jeans features a single pocket, which is customised for the exact size of the smartphone.

Embellishments on the jeans include ruffles on the waist and the pocket, and glittery stars. The jeans feature only one pocket instead of five because Google believes that people do everything on their phones and does not need to carry extra gadgets any more.

The jeans have been designed for the UK and those interested in getting a pair need to contact Cowan for a fitting session.

"I think technology and fashion belong together more than they are shown already. They’re both constantly innovating and creating something new," Cowan told Metro.co.uk.

Speaking about how he found the exact match for the jeans, Cowan said, "I went through endless colour matches to make sure they were exact because obviously, no one has ever done it before so it took a bit of time to get it perfect." (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Evelyne Cholet, UCMTF

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search