;
Home / Knowledge / News / Fashion / Gordon Brothers takes over Bench brand
Gordon Brothers takes over Bench brand
09
Jul '18
Courtesy: Bench
Courtesy: Bench
Gordon Brothers, the global advisory, restructuring, and investment firm, has taken over the Bench brand and all its related intellectual property assets. Launched in Manchester, UK in 1989, Bench is one of the first streetwear fashion retailers and until very recently its products could be found in over 20 countries in Europe and North America.

In focusing on lifestyle products associated with the skate and BMX culture of the late 1980's / early 1990's, Bench was far ahead of its time in tapping into this unique lifestyle. Over the years, Bench has expanded its product offering to include high quality men's, women's and kid's streetwear products offered at accessible price points. As recently as 2017, the brand had over 80 Bench branded stores in Europe and North America and an additional 2,000+ wholesale points of sale, making it one of the only true global streetwear brands of scale.

"Streetwear has never been hotter than it is today," said Ramez Toubassy, president of Gordon Brothers' brands division. "We are excited to be able to acquire an authentic pioneer in the category and bring our thoroughly modern branding, marketing and business model to bear in reestablishing Bench as a streetwear powerhouse."

In the short-term Gordon Brothers will focus on reestablishing the brand's European e-commerce presence while it methodically re-builds the business' wholesale footprint in that territory. In North America, Gordon Brothers will continue the brand's long-standing partnership with Freemark Apparel Brands Group, who have successfully built Bench into a multi-channel business, through distribution in Bench retail stores, wholesale and e-commerce.

The acquisition follows Gordon Brothers' highly successful relaunch of the Wet Seal fast fashion retailer as a digitally native e-commerce business. Gordon Brothers' brands division acquires, restructures and revives some of the world's most recognisable brands. Past investments include Polaroid, Wet Seal, and Bombay & Co. The team is known throughout the industry for its expertise in buying, selling, managing and transforming underperforming consumer brands into healthy, thriving businesses. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

UK PM Theresa May/Courtesy: Gov.uk

Textiles | On 17th Jan 2019

British PM May survives no-confidence motion

British Prime Minister Theresa May survived a no-confidence motion on ...

Martin Brudermüller, Chairman of the Board of Executive Directors, BASF SE (right) and Gautam Adani, Chairman of the Adani Group signed an MoU ; Courtesy: BASF

Textiles | On 17th Jan 2019

BASF, Adani to evaluate investment in acrylics value chain

BASF and Adani Group have signed a memorandum of understanding (MoU)...

RIL sees 37.1% rise in revenue from petrochemicals

Textiles | On 17th Jan 2019

RIL sees 37.1% rise in revenue from petrochemicals

Reliance Industries Limited (RIL) has witnessed 37.1 per cent...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search