Home / Knowledge / News / Fashion / Guess & I:CO start nationwide wardrobe recycling programme

Guess & I:CO start nationwide wardrobe recycling programme

Oct '18
Courtesy: Businesswire/GUESS
Courtesy: Businesswire/GUESS
Guess has partnered with I:Collect (I:CO), to launch a nationwide wardrobe recycling programme, on October 23, 2018. I:CO is a global solutions provider for the collection and recycling of used apparel and footwear. Guess’ recycling programme Resourced was initially launched in California on June 18, 2018 and, will now expand US-wide and globally by 2020.

Backed by an in-store, digital, and online marketing campaign and as part of the company’s sustainability plan, Guess is encouraging customers to extend the life of their clothing and shoes through this recycling programme. In exchange for bringing in five or more items of clothing or shoes to any local Guess, Guess Factory, G by Guess, or Marciano store in the US, customers will receive 15 per cent off a full-priced purchase in-store or online (subject to certain restrictions). The company will promote Resourced in its 295 US stores across four brands under the Guess umbrella with messaging in store-front windows, dressing rooms, email marketing, social media, and on shop.Guess.com and www.Guess.com/Resourced, Guess said in a media statement.

In its commitment to circular fashion and sustainability education, Guess has created a video for the Resourced programme to help illustrate the meaning of clothing and shoe’s ‘next best life’. Guess has teamed up with a few local partners, such as a cotton farmer, meal delivery service, and music recording studio, to tell the story of how clothing and shoes may be resourced or recycled into something new. Guess’s video on the Resourced programme is available on Guess’s YouTube channel and at www.Guess.com/Resourced.

Guess has partnered with I:CO to reduce textile waste and help create a circular fashion system where unwanted apparel and footwear can be continuously reprocessed and reused in a closed loop production cycle. Through I:CO’s innovative retail take-back system and worldwide infrastructure, wearable items get a new life as second-hand goods. Unwearable items are resourced into new products like cleaning clothes or recycled into fibres for products such as insulation and new textiles. Reusing and recycling saves resources and allows valuable raw materials to be reprocessed, ultimately helping to protect our environment.

“We admire Guess’ sustainability efforts and its commitment to textile recycling. We are proud to be expanding our partnership so more consumers will have an easy way to recycle their unwanted clothing and shoes and further awareness will be generated about creating a more circular future of fashion,” Kenneth Cheah, I:CO USA chief executive officer said.

“Guess has joined a global industry pledge to promote a circular fashion system – the idea that fashion should last, and be continuously repurposed, reused and recycled. Partnering with I:CO helps us achieve our goals and work on these initiatives to adapt our company and engage our employees, customers, and community on developing a more sustainable fashion industry,” Victor Herrero, chief executive officer of Guess said. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

New EU rules for a fairer online economy apply from Jul 12

E-commerce | On 11th Jul 2020

New EU rules for a fairer online economy apply from Jul 12

The European Commission recently published a set of resources to help ...

Pic: Inditex

Retail | On 11th Jul 2020

Inditex to invest €2.7 billion for 2020-2022 plan

Inditex, a Spanish fashion retailer, has announced that to accelerate ...

Pic: Shutterstock

E-commerce | On 11th Jul 2020

ING Bank launches fashion marketplace in Romania

ING Bank, the fourth-largest bank by assets in Romania, launched its...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Emanuel Fertuzinhos,

Emanuel Fertuzinhos

Founded in 1981, Lisama, a Portuguese company, is a pioneer in the textile ...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search